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A Day in the Life of a Data & Marketing Analyst

Published 6 months ago by Harriet Rhodes

Ever wondered what makes a Data & Marketing Analyst tick? Perhaps you’re thinking of getting into data analysis and wonder what a day in the life looks like? Well, you’re in luck because our very own Dee Millard has stepped up to the plate!

Data is a pretty niche area that requires a certain type of brain to navigate. Every industry requires an element of data analysis, this means it can be quite a varied role at times. Working in the recruitment industry means that having good, clean, usable data is a necessity for business processes to run smoothly.

Hi Dee, what does your job entail?

Hi! I am responsible for managing the internal data for Concept Resourcing, including CRM, managing data integrity, business intelligence and supporting users on any day to day updates.

Why do you love data?

It’s important to be able to take a step back and to gain a wider view on what the day to day output is bringing in. It’s crucial for the identification of our strengths and weaknesses and to see how we can improve on them.

How do you start your day?

Lots of coffee! I have a toddler who usually gets me up bright and early, hence the need for coffee.

What will you usually work on in the morning?

I usually begin by setting up any internal competitions for the morning. I also take a look at our social media output for the day and get stuck in with data integrity work.

When lunchtime arrives, where do you go to eat?

I tend to stick to our bright and modern Concept canteen and take time out to chat with colleagues and digest the day.

Which tasks do you complete during a normal afternoon?

Using data from our CRM I carry out business intelligence analysis for our management team focusing on finding trends, identifying areas of success and highlighting any weak points then building all of that information into easy to read BI reports. I also work on preparing any training for consultants.

What time do you usually finish work?

Usually at 6pm.

What do you look forward to getting home to?

The greeting giggles of my baby boy!

Is there anything during the week that you look forward?

Weekly catch-ups with our Managing Director where we discuss innovative ideas on how to improve our data, CRM and marketing delivery. It’s nice to have open, consistent and dynamic discussions.

Is there anything that can either make or break your day?

A bad IT day can spell disaster for me! Everything I do is online so when the system breaks it’s bad news. It usually means I have a lot of catching up to do once the systems come back online, which isn’t ideal. Luckily it doesn’t happen too often!

What’s your favourite thing about your role?

Being able to analyse the data and provide real time business intelligence to managers that I can see tangible results from my analysis. It means I can really see the benefit of our hands on approach to data and can see how I’m helping the business to flourish.

What advice would you give anyone looking to get into your industry?

You need to have a passion for data and results so an analytical mindset is pretty essential. Due to the nature of being the analyst, you must be flexible to the changing demands of the business and generally be quite adaptable. Interpreting market trends is a big part of the role, so you have to think outside of the box sometimes to look at how your business can get up to speed.

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